Who Is She?
The Evolution of Cree Cole: From Struggles to Empowerment
Cree Cole is more than just a name. She’s a force—an embodiment of resilience, transformation, and self-reinvention. From overcoming personal struggles to becoming a beacon of empowerment for others, Cree’s journey is one of profound change. But who is Cree Cole? The better question might be: Who are you?
In 2018, at 37, Cree found herself at a pivotal moment in life. Single, heartbroken, and professionally unfulfilled, she was stuck in a whirlwind of self-doubt. The weight of past decisions and unhealed wounds from the age of 14 seemed to keep her in a perpetual state of uncertainty. Yet amid the chaos, something inside her refused to back down. A quiet but powerful voice whispered, “Your best days are ahead. Something greater is coming.” It was this unshakable belief that fueled her transformation and set her on a path to reclaiming her power.
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As Cree scrolled through social media, she noticed a common thread: countless women struggling with the same battles. Heartbreak, self-doubt, and unfulfilled dreams were shared experiences. It was in that moment of realization that Cree decided to take action. In an era where anyone with a camera phone and an Amazon-ordered microphone can share their voice, she chose to use hers. What started as a personal journey of self-love and healing quickly blossomed into a mission to help others. In a world that often dictates who women should be, Cree began to carve out space for authenticity, self-care, and empowerment.
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The Coach’s Journey: A Life Transformed
But Cree’s journey to empowerment wasn’t born from just self-reflection; it started with a commitment to uplifting others. In 2010, Cree took on the role of high school basketball coach, a position that would forever change her life. What began as an opportunity to give back soon became a lifeline. Coaching reignited her sense of purpose and offered a fresh perspective on leadership. It wasn’t just about coaching young athletes—it was about showing them, by example, how to rise above adversity. Her players didn’t just look to her for basketball guidance; they saw a mentor, someone who embodied the strength and resilience they too could achieve. That realization sparked an internal fire, a drive that would lead her to further define her own life purpose.
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Supported by family and friends, Cree made the decision to return to South Carolina, where her path of self-discovery truly began. Through forgiveness, self-reflection, and a deep dive into what it meant to live authentically, Cree unearthed her potential. This journey of healing gave birth to LYF According 2 Cree, a platform for growth and self-empowerment that continues to evolve today.
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The road didn’t stop there. In 2020, Cree launched LYFtheBrand Affirming Athleisure Wear, followed by the creation of lyfaccording2cree.com. In 2021, she took her message to a larger audience with the debut of the LYF with Cree LifeCast on YouTube, which was originally known as the LYF According 2 Cree podcast. Her brand expanded further in 2023 with the release of the LYF Works Series Interactive Journals and the release of the LYFKids Series in 2024 on Amazon and the creation of the annual “Galentine’s Day R&B Brunch” collaboration with three other incredible businesswomen. Each of these projects wasn’t just about business—it was a reflection of Cree’s ongoing journey and commitment to building a community of women who empower each other.
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The LYF Coach: A New Chapter
In 2023, Cree took her mission even further by becoming an IAPCC Certified LYF Coach. This certification allowed her to refine her craft and expand her impact on a more intimate level. “I am not a therapist; I’m a Life Coach! The LYF Coach!” she says with conviction. Her work as a coach is rooted in providing customized plans, actionable tools, and unwavering support to those ready to step into their full potential. For Cree, coaching isn’t just about achieving goals—it’s about transforming lives.
Through her work, Cree guides others in identifying and overcoming their personal challenges—mind, body, and spirit. Her goal is simple: to empower people to embrace their true selves and create lives they love. This journey of self-improvement is not just about achieving external success but about developing a deep, confident connection with who you are on the inside.
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The Story Continues
For Cree, this is just the beginning. Every challenge, every triumph, and every lesson learned has fueled her evolution into the person she is today. And it’s not just about her—it’s about the women she continues to uplift and inspire. As she moves forward, Cree remains determined to break down barriers, set new goals, and reach new heights. And through it all, she’s committed to helping others do the same. After all, the story of LYF According 2 Cree is not just her story—it’s the story of anyone willing to embrace transformation, rise above adversity, and step into their power.
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